People paying more VIP right now: org owners, ??, probably more org owners.
Seeing as Org owners basically get a license to print money, and the exchange exists, this seems like a non problem.
Oh, and for the guy having a sook about the exchange; it saves Mike the (often futile) effort of trying to police off-site shit, people want to buy in game money and people want VIP, there's now a pretty good way of exchanging it.