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Theodorou building his brand inside and outside the Octagon


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Elias Theodorou garners as much attention for his efforts outside of the Octagon as he does for the work he’s done inside the cage, which is saying something because the Canadian boasts a 5-2 record under the UFC banner since defeating his countryman Sheldon Westcott to win the middleweight competition on The Ultimate Fighter: Nations a little over four years ago.Then again, when you have an engaging social media presence, the best hair in MMA, a shampoo sponsorship to validate those claims and spend the occasional weekend working as a “Ring Boy” for Invicta FC, you can und ... <a href="http://www.ufc.com/news/Theodorou-building-his-brand-inside-and-outside-the-Octagon">Read the Full Article Here</a>

 

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